![](https://cdn.myportfolio.com/895a84551f5b47d6946ed3d9e4f23a26/b68d581d-38ef-446f-a3d9-e6e7e3df9c9f_rw_600.jpg?h=819d5ab633582a96b4abfd978965c640)
Simple routines, remarkable results.
This brand promise paved the way for a squeaky new image that was as much an exercise in reduction as it was a structural return to form. Building upon the heritage of Irving Penn's iconic product imagery, we sought to elevate the everyday into the artistic — emphasizing the brand's honest-yet-playful tonality for a whole new generation of young women looking for substance beneath the surface of their skin care and cosmetic routine.
This brand promise paved the way for a squeaky new image that was as much an exercise in reduction as it was a structural return to form. Building upon the heritage of Irving Penn's iconic product imagery, we sought to elevate the everyday into the artistic — emphasizing the brand's honest-yet-playful tonality for a whole new generation of young women looking for substance beneath the surface of their skin care and cosmetic routine.
![](https://cdn.myportfolio.com/895a84551f5b47d6946ed3d9e4f23a26/7223238a-652c-4c2f-9705-57e4d5586dfe_rw_1200.jpg?h=3f009fca29e6d0bcc0c9c9d078002b39)
![](https://cdn.myportfolio.com/895a84551f5b47d6946ed3d9e4f23a26/d1b29f74-8dae-4b15-904a-0f7b2e7dcf84_rw_1200.jpg?h=354fa5b09a5295455708171144e626f3)
— MARKETING + RETAIL —
![](https://cdn.myportfolio.com/895a84551f5b47d6946ed3d9e4f23a26/837a3ef7-d695-474a-8c65-6e0c8fd517d5_rw_1920.jpg?h=adb4744142591b58538a8f3620ff1d50)
![](https://cdn.myportfolio.com/895a84551f5b47d6946ed3d9e4f23a26/548edd4f-4283-4f60-895c-f87c9303c994_rw_1920.jpg?h=d51d96830c4982dad507f71f678e0c0c)
![](https://cdn.myportfolio.com/895a84551f5b47d6946ed3d9e4f23a26/b1726b4f-e416-4196-a655-e88b3c5ffc7a_rw_1200.jpg?h=5db3c2c4bd2fb819bdb99eee4efb2fbc)
— ENGAGED SOCIAL CONTENT + EDITORIAL —
![](https://cdn.myportfolio.com/895a84551f5b47d6946ed3d9e4f23a26/21b6aa22-b03c-4171-945d-d64353e61349_rw_1920.jpg?h=cdefe122b5c969e0fc5b7d230311641c)
![](https://cdn.myportfolio.com/895a84551f5b47d6946ed3d9e4f23a26/c6c7bd8f-a354-407a-829a-4a9793d41bb8_rw_1200.jpg?h=8bc89c2cf69a7a2d4823aee63cb24141)
— PURPOSEFUL PARTNERSHIP + PROMO —
![](https://cdn.myportfolio.com/895a84551f5b47d6946ed3d9e4f23a26/7af1f290-0dcb-4a03-b6c7-94edd1a05076_rw_1200.jpg?h=cad935a9b15f18b20bf29c1c56504f5c)
— CLINIQUE X CRAYOLA —
![](https://cdn.myportfolio.com/895a84551f5b47d6946ed3d9e4f23a26/91aa264d-7364-4021-9c0b-39e067bada2f_rw_600.png?h=1e4030fc47123307e827ead68793535d)
![](https://cdn.myportfolio.com/895a84551f5b47d6946ed3d9e4f23a26/f02a8851-5939-4580-a53f-ef04d45d55ad_rw_1200.jpg?h=d0304c12e49e20cc3f061fae04901802)
![](https://cdn.myportfolio.com/895a84551f5b47d6946ed3d9e4f23a26/ed06c1a7-6076-4300-b867-6b52635ade5d_rw_600.jpg?h=246ce55fdb05c70f7c220cabc51eed26)
— CLINIQUE X JONATHAN ADLER —
![](https://cdn.myportfolio.com/895a84551f5b47d6946ed3d9e4f23a26/2e33d251-fbdc-4929-bfef-ae7ed971fe0c_rw_600.png?h=1086a040c15b4b224d79ddcaa54729ce)
![](https://cdn.myportfolio.com/895a84551f5b47d6946ed3d9e4f23a26/12fe46a6-352c-4cbd-81e7-ecf6a12f4e99_rw_1200.jpg?h=7129760179334029678a5a991cdfc2e8)
![](https://cdn.myportfolio.com/895a84551f5b47d6946ed3d9e4f23a26/761477ec-36d2-45f7-9f7e-548d4be61cc6_rw_1200.jpg?h=ede37ef88b0beb22b01540220591cec3)
![](https://cdn.myportfolio.com/895a84551f5b47d6946ed3d9e4f23a26/c807b2e2-3114-4bac-bf28-5f27043dac0d_rw_1200.jpg?h=cc6845befd61fb99beaa2e968c18571e)