Simple routines, remarkable results.
This brand promise paved the way for a squeaky new image that was as much an exercise in reduction as it was a structural return to form. Building upon the heritage of Irving Penn's iconic product imagery, we sought to elevate the everyday into the artistic — emphasizing the brand's honest-yet-playful tonality for a whole new generation of young women looking for substance beneath the surface of their skin care and cosmetic routine.
This brand promise paved the way for a squeaky new image that was as much an exercise in reduction as it was a structural return to form. Building upon the heritage of Irving Penn's iconic product imagery, we sought to elevate the everyday into the artistic — emphasizing the brand's honest-yet-playful tonality for a whole new generation of young women looking for substance beneath the surface of their skin care and cosmetic routine.
— MARKETING + RETAIL —
— ENGAGED SOCIAL CONTENT + EDITORIAL —
— PURPOSEFUL PARTNERSHIP + PROMO —
— CLINIQUE X CRAYOLA —
— CLINIQUE X JONATHAN ADLER —
