We branded and brought to life the world of Artemis, the second novel from The Martian creator Andy Weir, by allowing people to explore life on the moon through the eyes of protagonist Jazz Bashara - Tour Guide, Smuggler and Humanity’s Last Hope.
Performed by Rosario Dawson, we extended the character narrative into a wide range of content and experiences. Marketing content was developed as Jazz’s communications from the moon, a partnership with the SkyView app allowed us to actually put Artemis and Jazz on the moon through their AR viewer, and Comic Con attendees explored life on the moon featuring the first American exhibit of artist Luke Jerram’s Museum of the Moon.
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