A strategic brand platform that made sense of
“Vorsprung Durch Technik” for a salt-of-the-Earth
market new to the Audi brand, “Trust Your Vorsprung”
finds a symbiotic relationship between Australia’s unfaltering respect for the “self-made” decision-maker
and Audi’s history of decisive innovation.
“Vorsprung Durch Technik” for a salt-of-the-Earth
market new to the Audi brand, “Trust Your Vorsprung”
finds a symbiotic relationship between Australia’s unfaltering respect for the “self-made” decision-maker
and Audi’s history of decisive innovation.
