![](https://cdn.myportfolio.com/895a84551f5b47d6946ed3d9e4f23a26/9ef44d178ecfae89ae0a403e_rw_1200.jpg?h=406ed20659d6fa910ff1432d44c84237)
![](https://cdn.myportfolio.com/895a84551f5b47d6946ed3d9e4f23a26/1da37247067b1f94ba459e7c_rw_1200.jpg?h=37ab409488496a5eddd7ee1dc0be5725)
A strategic brand platform that made sense of
“Vorsprung Durch Technik” for a salt-of-the-Earth
market new to the Audi brand, “Trust Your Vorsprung”
finds a symbiotic relationship between Australia’s unfaltering respect for the “self-made” decision-maker
and Audi’s history of decisive innovation.
“Vorsprung Durch Technik” for a salt-of-the-Earth
market new to the Audi brand, “Trust Your Vorsprung”
finds a symbiotic relationship between Australia’s unfaltering respect for the “self-made” decision-maker
and Audi’s history of decisive innovation.
![](https://cdn.myportfolio.com/895a84551f5b47d6946ed3d9e4f23a26/7b833a8d2ea4c26ded2970d0_rw_1200.jpg?h=5ae2494e10dd117526f962e4deca6037)
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![](https://cdn.myportfolio.com/895a84551f5b47d6946ed3d9e4f23a26/d1bd6bf86a0e388955312620_rw_1200.jpg?h=d3f13ed8566dae452af093ecbbd22952)
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