The AMG customer has dual personalities, concerned equally with superficial esthetics and encyclopedic levels of product detail. We developed a brand experience that began with the former, and ended with the latter - a “dig deeper” UI that overlaid microscopic details atop hyper-sexy product imagery at a macro scale, allowing the user to collect and curate any level of detail into a customized brochure as unique as every engine that AMG hand build for their clients.
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