Nicktoons - "Animation Capitol"

planting a flag for absurdity

With competitors like Disney and Cartoon Network, Nickelodeon’s Nicktoons network needed a highly differentiated rebranding to launch their new ad-supported programming model. We planted the flag squarely in Burbank, CA to establish the Nicktoons Studios as the world leader in animation, and designed a brand from the fictional magic that happens in and around this cartoon Mecca.
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