McDonald's - "Track My Macca's"

a playful experience that removes the guessing game

McDonald’s had an ongoing permissibility issue with consumers despite a variety of campaigns verifying the sources of their ingredients in Australia. So we developed an app that let you see the source of the actual food you were eating right in the moment when you’re most likely to question it – the table. Delivered in the brand’s trademark playful tone, the AR app entertains while it educates, masking the complexity of triangulating date/time, supply chain and location data to deliver an accurate and honest experience engaging enough to win Gold and Bronze Cannes Lions.
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