Lexus - Brand Flagship

a challenger brand experience championing both form and function

Historically in Australia, Lexus and Toyota were positively synonymous. But as Toyota’s products became competitive to entry-level luxury, Lexus needed to differentiate. With limited showrooms across the country, the greatest point of impact was the brand’s digital flagship. We created a digital flagship that seamlessly transitions consumers through purchase decisions in an editorialized commerce experience born of the brand’s focus on Japanese precision and craftsmanship.
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