IFC - "TV. Uncut."

identification for those who choose not to identify!

IFC needed an economical solution for sub-branding its Summer season of programming to help generate buzz both on and off air. Born from the brand’s punk attitude, we ripped through thousands of hours of b-reel to cut 'n paste a sweet suite of ident’s, promo’s, show packages, and marketing assets to be mix and matched a million times without ever getting stale – or selling out!
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