Expedia - "Out There Starts Here"

exploring the wonders of the world through the eyes of youth

In the Australian market where self-booking online is a relatively new concept, Expedia needed to both differentiate from competition and educate their consumer base with a brand positioning platform and launch campaign. We created a brand design that highlights the business as a window to the world, and quirky yet up-market tonality focused on experiences rather than destinations that set them apart from a sea of category sameness.
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