Audi - "Trust Your Vorsprung"

positioning an icon for a country of legends

A strategic brand platform that made sense of
“Vorsprung Durch Technik” for a salt-of-the-Earth
market new to the Audi brand, “Trust Your Vorsprung”
finds a symbiotic relationship between Australia’s unfaltering respect for the “self-made” decision-maker
and Audi’s history of decisive innovation.
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